Year: 2009
Region:
Netherlands
Category:
Whole eggs or shell eggs
Status:
Current Policy
“As a family owned business we’re delighted to have won the Good Chicken Award for the fact that our fresh chicken in our stores have higher welfare standards. This award gives us recognition for our challenging efforts, together with our supply chain, to create a new standard , improving animal welfare and creating a right sustainable balance. And we keep on moving forward. By the end of 2016 our New Standard Chicken will also be used in other categories besides fresh chicken. Jumbo values animal welfare and we are very proud of this award.”
Ed van de Weerd, Commercial Director
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