"For two generations we have challenged the norms of modern agriculture which put cost and cheapness ahead of welfare and flavour, whilst at the same time running a successful business and striving to avoid the exclusivity of charging huge premiums. It is great to have this acknowledged in the Good Farm Animal Welfare Awards.
Our customers trust us to make the right choices with regard to animal welfare, as they do for the environment and a raft of other issues; these awards will help give them the reassurance that we can be trusted to make those decisions on their behalf. We will continue to relentlessly pursue high welfare standards and resist compromises made in the name of cheap food."
Guy Watson, Founder, Riverford
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